What is SEO? How does SEO work for your website?
What is SEO?
SEO stands for Search Engine Optimization, SEO is the process to build a website with enriched keywords that allows website to rank higher and get displayed in the result to hundreds and thousands of users who are looking for the exact content or articles. In simple words SEO works like a building block for a website that helps to let it grow.
What is a website?
A website can contain a group of web pages relating to any exact or multiple niches. Sites like ecommerce works on multiple niches, the keywords list for those sites ranks and then the result is what we can see it on the top google page listing being displayed while surfing the internet.
How does SEO work?
SEO is most important for a website to let the search engines like Google, Bing and many other think about the exact niche or objective of the website, say for an instance if a website deals on shoes then the SEO will have keywords related to shoes which will be arranged in such a way that whenever the user finds the topic which is known as keywords, the result is displayed with the keywords, tags or blog title ranked either on Google or other search engines indexed by the owner of the website, the it reaches up to them.
Proper SEO practices allow the website to rank higher on Google and many other search engine platforms increasing audience reach and finally it tends to lead generation. So proper guidance will be given to you while you go through the post.
Why is SEO Important?
SEO is important because it helps boost the online visibility of your business.
Paid advertising and social media can also help with visibility of your website but at the same time it stands for a limited period of time, but the beauty of SEO is that it can continue to bring traffic naturally over time if set up correctly.
So, search engine optimization brings “free” traffic to your site. If you publish high-quality pages that answer a user’s query, they can appear at the top of the SERPs (Search Engine Results Pages). This is an excellent place for searchers to become familiar with your website and business.
However, there are additional reasons to prioritize SEO. It can:
- Bring conversions.
- Get you more leads.
- Encourage sales.
- More clicks on the ads displayed on your website.
What are the different types of SEO?
Talking about SEO to enhance the visibility of your website to user’s searchable keywords. There are few things to know about how to implement SEO on your website. There are two different types of SEO On Page SEO and Off Page SEO.
What is On Page SEO?
On page SEO deals with the content that you have written in a blog. There are few steps that helps you to build a fruitful ON Page SEO. Yoast SEO is a Plugin available that can help you to build a good SEO with various instructions on how to create content that could result in a good rank.
- Using enough keywords related to the topic chosen by you,
- Using perfect use of phrases, headings and subheadings,
- Proper choice of keywords either short tail or long tail keywords
- Keywords that has low SEO Difficulty and higher search volumes can make your website reach more and more audiences out there.
What Is OFF Page SEO
Off page seo deals with internal linkings that may be a do follow or no follow links, some outbound links, social links, comments
All this constitute to form a good and strong review about the site so that users feel safe while looking for any information related to the topic.
And off page seo can be done through facebook, pinterest, twitter, reddit, quora, medium digest and many such other platform where you can recommend the users to visit to your website and spend as much time as they want.
Some websites offer guest posting on their websites what you can take the benefits of, such websites must be used frequently to enhance the rankings.
How to grow audience and audience retention to your website?
From my experience it is not so hard, what you need to do is just focus on the target and create blogs as many as you can in a single day. The keywords are crawled by google bots and then it is indexed further to be visible to many users online. There are simple steps that could be followed to grow audience and and audience reach and retention level.
- First You need a keywords research process
- After selecting the keywords you must also find the ranked keywords that could be used for subheadings, points and highlights.
- The proper placements of keywords across the article post that can make google understand the objective of writing the blog.
- Find the tags with high search volumes with SEO difficulty and place it on the blogs accordingly.
- Social media accounts can also be a boon for your post as it will help form links when the keywords are searched at a time.
All of this does not happen at once as it takes time for a page to be crawled, the google and other search engines checks the articles from all way to think as if it is a new and unique one that answers user’s queries. The fast and mobile friendly webpage, with a very less time to get loaded has a high ranking in all perspective. So before writing a content you need to go through lessons to learn proper SEO steps. As it takes a lot of time to present a good article before users.