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Amazon Prime Alters Subscription Costs: Monthly and Quarterly Subscriptions Rise, Annual Subscription Unchanged

Amazon Prime has recently increased the prices of its monthly and quarterly subscription plans in India. Customers opting for these plans will have to pay more for the same benefits and services. The price hike is not applicable to the annual subscription option, which remains priced at Rs. 1,499.

According to details on Amazon’s support page, the monthly subscription for Amazon Prime now costs Rs. 299, whereas the quarterly subscription is priced at Rs. 599. These plans previously cost Rs. 179 and Rs. 459, respectively. The monthly plan has been hiked by around 67 percent, while the quarterly subscription plans have gone up by nearly 31 percent.

It is worth noting that the benefits and perks of the subscription remain the same, regardless of the duration of the Amazon Prime subscription. Users will gain access to free one to two-day deliveries at eligible addresses, with no minimum order value required, along with access to Prime Video, Prime Music, and Prime Reading. In addition to these services, subscribers will also have exclusive access to top deals and 30-minute early access to Lightning Deals on the e-commerce site on a daily basis.

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Amazon introduced its Prime membership in India in 2016, at an introductory price of Rs. 499 a year. It introduced a monthly subscription plan only in 2018. Since then, Amazon Prime has become a popular choice among Indian customers, thanks to its wide range of benefits and services.

Meanwhile, Amazon Prime also offers a lower-priced Prime Lite membership, which is priced at Rs. 999 per year. The subscription offers benefits like free two-day delivery, no minimum order value for free standard deliveries, early access to “Lightning” deals, as well as Amazon’s “deals of the day”. Prime Lite subscribers can also access unlimited video content, similar to Amazon Prime. However, the content will be available in standard definition (SD) quality, and accompanied by ads. It can be streamed on two devices at a time, one of which must be a mobile phone, according to the company.

In conclusion, while the price hike for monthly and quarterly Amazon Prime subscriptions may be disappointing for some customers, the annual subscription remains an affordable and valuable option for those who use the service frequently. The benefits and services offered by Amazon Prime and Prime Lite subscriptions continue to be top-notch and worth the investment.

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