How to Discover keywords for free in 2024?
Discovering the keywords your competitors rank for is a goldmine of SEO insights in 2024. While tools like SEMrush and Ahrefs are go-to options, here’s a manual approach to reveal these keywords without relying on specific tools:
1. Google Search:
Conduct a Google search using your competitor’s brand name or domain. Analyze the results for common themes and keywords in titles and meta descriptions.
2. View Page Source:
Visit your competitor’s site, right-click, and select “View Page Source.” Look for meta tags, especially the meta keywords tag, which might reveal their targeted keywords.
3. Check Meta Tags:
Inspect your competitor’s webpage using the browser’s Developer Tools. Look for meta tags, specifically meta description and meta keywords, for potential insights.
4. Explore Heading Tags:
Analyze heading tags (H1, H2, etc.) on your competitor’s pages. These often highlight important topics and keywords.
5. Content Analysis:
Read through your competitor’s content. Identify recurring phrases and terms, offering clues to their targeted keywords.
6. URL Structure:
Examine your competitor’s URLs for included keywords. URL structures can reveal the content focus.
7. Social Media Scrutiny:
Monitor your competitor’s social media channels for keyword usage in posts, descriptions, or hashtags.
8. Backlink Anchor Texts:
Investigate anchor texts of your competitor’s backlinks. These often contain keywords related to the linked content.
9. Google Autocomplete:
Type your competitor’s name or industry-related terms into Google. Take note of autocomplete suggestions, indicating commonly searched phrases.
10. Related Searches:
Scroll to the bottom of the search results for the “Searches related to” section. Gain additional keyword ideas related to your competitor.
While not as comprehensive as using dedicated tools, these methods offer a budget-friendly way to gain valuable insights. Regularly monitoring and adapting your approach based on these insights can help you stay competitive in the dynamic digital landscape.
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